«Every HR decision is also an identity act. Don’t just ask what’s right for the company — ask what’s right for you.»
Daniela Pagnini – Business Executive Coach & HR Consultant with a deep perspective on culture, identity, and people development – shared her thoughts on what it really means to lead with authenticity. And why transparency is not the same as overexposure.
«Authenticity isn’t a trait — it’s a daily reflective practice.»
Daniela starts with a key idea: authenticity needs training. It’s a process of critical self-awareness that links actions to inner values. For a leader, this means asking a tough but essential question:
«Am I acting in alignment with what I believe is right?»
According to Daniela, HR has the responsibility to support this journey by creating conditions where people can reflect, safely and without judgment:
«Where there’s performance without reflection, there can be no authenticity.»
Yes — but, Daniela warns, it’s neither automatic nor neutral. Transparency is a systemic choice and a protected relationship. It only works when supported on three levels:
«Where mistakes are stigmatized, those who speak up become ‘out of role’.»
«Transparency is not showing everything — but knowing what to reveal, and why.
It’s not saying everything — it’s never faking anything.
It’s not a right — it’s a responsibility.»
«The real risk under pressure is not losing control. It’s losing recognition of yourself.»
Daniela suggests a simple but powerful practice:
This combination of breath, grounding, and self-inquiry acts as a somatic and ethical reset. It creates a space where you can choose how to respond — rather than just react.
«Removing the mask doesn’t mean always being ‘yourself’.
It means choosing what to show — with coherence and intention.»
Daniela doesn’t demonize masks — but says they should be used consciously. The biggest resistance? Culture. Many organizations talk about authenticity, but still reward control and conformity.
«Transparency, without a psychological contract to protect it, becomes more of a risk than a value.»
«Powerful is the one who has themselves in their own power.» – Seneca
For Daniela, authentic leadership starts when you stop representing a role and start representing a meaning. Being in your own power means:
«The leader who holds their own power doesn’t dominate — they guide.
They don’t impose — they expose.
And in that exposure, they offer others the space to do the same.»